The new identity of Mombasa Club Gin was born thanks to the evolution of the gin market, in which new trends have generated consumers who are less experienced but curious and eager for new experiences. These changes have driven Mombasa Club Gin to adapt and modernize, maintaining its historical essence while embracing innovation.
The rebranding effort focuses on highlighting the gin’s nautical heritage by incorporating intricate knot designs and vintage cartography into its new visual identity. These elements are not only aesthetically pleasing but also deeply symbolic, representing the essential skills and tools of sailors who navigated the world's oceans.
